03 Ways to Leverage WhatsApp for your Business

Every business can use WhatsApp to its advantage since the app is mainly used for messaging and communicating. Here are 03 ways to use WhatsApp for your business.

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Although WhatsApp is one of the most popular messaging apps globally, not many businesses and marketing professionals are using WhatsApp Marketing today to reach consumers. Only 7% of professional marketers are using WhatsApp today to promote businesses.

Every business can use WhatsApp to its advantage since the app is mainly used for messaging and communicating. Here are 03 ways to use WhatsApp for your business.

1. Increase online visibility
2. Engage with customers directly
3. Organise your contacts
4. Small businesses can also use WhatsApp messaging to:

1. Increase online visibility

You can create a business page on WhatsApp and create a group for your customers. Once you create a WhatsApp business page, you can use this platform to create a complete profile of your business, like physical address, website link, and useful contacts that customers can use to reach you.

WhatsApp also allows you to add a catalog of your products on the business page so that customers can go through them and interact with you. By creating a catalog of your business on WhatsApp, customers can go through your business without having to browse and shift attention to something else. This improves your conversion rates.

2. Engage with customers directly

If you run an online store, then you know most online shoppers are always in a hurry. When customers inquire, they always expect on-time responses from your customer care desk.

Some WhatsApp Marketing Softwares makes it easier to interact and engage your customers through direct messaging. You can also use chatbots to automate your messages so that customers don’t have to be waiting for your response. You can also create a FAQ section on your WhatsApp business page and save customers time.

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3. Organise your contacts

WhatsApp is a useful messaging tool for every business. You can use the app to organise your contacts using its label system.

It is also possible to import all your business contacts to WhatsApp if you are using a CRM that integrates with the app perfectly. When you integrate WhatsApp with CRM, you don’t have to keep adding new customer contacts to the app because it automates the process.

Consumers who have opted into your WhatsApp communication can be directly added to the WhatsApp messaging lists without manual intervention. You can also save and archive conversations with customers when you integrate with CRM.

4. Small businesses can also use WhatsApp messaging to:

Send reminders to customers on bill payment and upcoming travel itineraries.
Update customers about their order status.
Personalise occasional wishes like birthdays, and inform customers of discounts.
Recommend possible actions to customers such as new products, travel packages, hotel stays, etc.
Remind customers of abandoned carts and persuade them to check out.