Marketing Insights

3 Stupid SEO Shortcuts You Should Avoid

3 Stupid SEO Shortcuts You Should Avoid

SEO is a long and labour-intensive task that needs time and effort on a regular...

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Introducing a New Social Media Calendar

Introducing a New Social Media Calendar

Get total visibility of your content schedule with Buffer's new social media calendar....

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New from Buffer: Start Page

New from Buffer: Start Page

Today, we’re launching Start Page by Buffer for anyone who wants to create a beautiful,...

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How Chocolate Saved Shawn Askinosie

How Chocolate Saved Shawn Askinosie

Featuring insights from Buffer’s Small Business, Big Lessons podcast episode one,...

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4-Day Work Weeks: Results From 2020 and Our Plan for 2021

4-Day Work Weeks: Results From 2020 and Our Plan for 2021

In March and April of 2020, work and life as we knew it was changing. I surveyed...

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Hack-Week: Embedding Our Values and Causes in Our Product

Hack-Week: Embedding Our Values and Causes in Our Product

Towards the end of 2020, the Buffer engineering team held a two-day hack event where...

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How a Candle Company Uses Social Media to Drive a Better Customer Experience

How a Candle Company Uses Social Media to Drive a Better...

In this post, we give you a behind-the-scenes look at how a candle company leverages...

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Inside Our Engineering Mentorship Program and How It Helps Our Engineers Grow

Inside Our Engineering Mentorship Program and How It Helps...

Our Engineering team is the largest team at Buffer. It has a lot of moving pieces...

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How We Decide What To Pay Our Team: Our Salary Formula and Compensation Philosophy

How We Decide What To Pay Our Team: Our Salary Formula...

In this post, we share an overview of our compensation philosophy and a simple explanation...

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2021 Pay Analysis: How We’ve Lowered Our Gender Pay Gap From 15% to 5.5%

2021 Pay Analysis: How We’ve Lowered Our Gender Pay Gap...

Here are all of our numbers from our 2021 pay analysis, along with more on the positive...

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When Taking Fridays Off Can Help Our Team Get More Done: An AMA on the 4-Day Work Week

When Taking Fridays Off Can Help Our Team Get More Done:...

Since we first kicked off a 4-day work week in May 2020, people have had a lot of...

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Social Media for Nonprofits: Empowering Younger Generations to Take Action

Social Media for Nonprofits: Empowering Younger Generations...

In this post, we give you a behind-the-scenes look at how a nonprofit leverages...

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Tyler Wanlass is Buffer’s VP of Design

Tyler Wanlass is Buffer’s VP of Design

I’m happy to share that Tyler Wanlass recently became Buffer’s VP of Design.

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Caryn Hubbard is Buffer’s VP of Finance

Caryn Hubbard is Buffer’s VP of Finance

I'm happy to share that Caryn Hubbard was recently promoted to Buffer's VP of Finance....

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How We Serve Our Customers While Working a 4-Day Work Week

How We Serve Our Customers While Working a 4-Day Work Week

In this post, we share how our Customer Advocacy team has adjusted their schedules,...

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An Honest Look into our Engineering Team Engagement Survey

An Honest Look into our Engineering Team Engagement Survey

In the spring of 2021, we put out an engagement survey to our engineering team to...

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How we’ve built and evolved our habit of giving back at Buffer

How we’ve built and evolved our habit of giving back at...

In 2020, it was more important to us than ever to support small businesses and non-profit...

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How To Save Time Planning and Creating Social Media Content

How To Save Time Planning and Creating Social Media Content

There’s no denying that content creation is time-consuming. In this post, we're...

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Introducing Our Canva Integration: Design and Share Visual Content Instantly

Introducing Our Canva Integration: Design and Share Visual...

Share Canva-made content with Buffer’s new Canva integration! With a few clicks,...

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Automated posting and scheduling tool on TELEGRAM

Automated posting and scheduling tool on TELEGRAM

Usage instructions and automatic posting for TELEGRAM. Powerful and innovative tool...