What are the 5 types of social media models?
Table of Contents
Social Networking
Social networking is possibly the most traditional form of social media.
Examples of Major Platforms
- Facebook: 2.6 billion monthly active users
- Twitter: 166 million daily active users
- LinkedIn: 160 million users in the U.S. alone
Platforms like Facebook, Twitter, and LinkedIn are often called “networking” platforms because they allow user accounts to interact with each other in a variety of different ways.
>>> Maybe you like: STACKPOSTS - Helping you manage all social media in one place
Photo Sharing
Two of the biggest platforms that specialize in photo sharing are Instagram and Pinterest.
Instagram offers a visual feed with posts showing photos and short videos followed by a caption. Users can also post live video or create Instagram Stories that disappear after one day. Like the social networking platforms above, users can interact with others through tags, likes, comments, or direct message.
Examples of Major Platforms
- Instagram: 1 billion monthly active users
- Pinterest: 367 million monthly active users
Video Sharing
Roughly 88% of marketers say video gives them a strong ROI and 90% feel the level of video competition has increased. Adding a video platform to your social strategy could make your brand look relevant and keep you up to speed with your competitors.
Examples of Major Platforms
- Youtube: Over 2 billion monthly active users
- Vimeo: 240 million monthly viewers
Interactive Media
Apps like Snapchat and TikTok allow users to share photos and videos, they also have a variety of unique interactive and highly experimental features. These two apps include AR/VR filters, musical overlays, and interactive games. Their audience bases are also prominently Gen-Z.
Examples of Major Platforms
- Snapchat: 229 daily active users
- TikTok: 100 million monthly active users in the U.S. alone
Blogging/Community
Tumblr and Reddit both allow users to post about interesting niche topics, like memes, events, politics, and pop-culture. When users publish a post, these platforms allow other users to share them or add to the conversation with their
Examples of Major Platforms
- Tumblr
