QR Campaigns - Main Features Overview
QR Campaign Workflow
QR Campaigns are the core of LinkQR's offline-to-online workflow. A campaign can be a simple static QR code or a dynamic QR code with editable destinations, analytics, branding, and redirect rules.
Create QR Campaign
Users select a QR type, enter the required content, customize the design, and publish or download the QR code.
Dynamic Campaigns
Dynamic campaigns generate a short public URL. When scanned, LinkQR can record analytics and redirect visitors to the configured destination.
Benefits:
- Change destination after printing.
- Track scans and visitor context.
- Use branded custom domains.
- Attach UTM presets and tracking pixels.
- Create redirect rules by country, device, time, or campaign date.
Static Campaigns
Static QR codes store the payload directly in the QR. They are useful for Wi-Fi, phone calls, SMS, email, vCard, crypto addresses, and simple links that do not need analytics.
Campaign Fields
- Name: internal campaign name.
- Type: QR content type.
- Status: active or draft.
- Destination URL: final target or fallback URL.
- Short Code: generated code used for dynamic campaign links.
- Colors: foreground and background QR colors.
- Pattern: square, rounded, dots, mosaic, sticker, outlined, or gradient rounded.
- Logo: optional brand logo in the QR.
- Error Correction: low, medium, quartile, or high.
- Output Size: export resolution for digital or print use.
Design Options
Basic QR
Best for reliable scans and simple production usage.
Rounded / Gradient QR
Best for branded digital campaigns and social visuals.
Mosaic QR
Best for richer branded artwork, but always test before printing.
Print Checklist
- Use a dynamic campaign for printed material.
- Use high contrast colors.
- Use high error correction if adding a logo.
- Keep enough white space around the QR.
- Scan-test on iOS and Android before printing.
- Export at a high resolution for print.