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Short URLs

Create branded, measurable short links for campaigns, social posts, ads, emails, SMS, partner traffic, and QR destinations.

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Short URLs

The Short URLs section is used to turn long destination URLs into clean, branded, measurable links. Instead of sharing a long campaign URL, users can create a short public URL that is easier to type, easier to remember, and better for tracking.

Short URLs are useful for digital campaigns, printed materials, social media, email, SMS, ads, partner campaigns, support links, and QR destinations. They work together with Brand tools such as Custom Domains, UTM Presets, Tracking Pixels, and Analytics.

What users can do

  • Create short links that redirect visitors to a final destination URL.
  • Use a custom alias so the public URL is readable and campaign-friendly.
  • Use the default app domain or a verified custom domain.
  • Apply UTM presets to keep marketing attribution consistent.
  • Attach tracking pixels when the campaign requires external ad or analytics tracking.
  • Review click analytics after the link receives traffic.
  • Bulk import many links from CSV when launching multiple campaigns.
  • Use API keys and webhooks to connect short links with external systems.

When to use Short URLs

  • Social posts: share a readable branded URL instead of a long tracking link.
  • Email or SMS: keep links compact and easier to trust.
  • Ads: use campaign aliases and UTM presets for reporting.
  • Offline campaigns: print a short URL next to a QR code as a manual fallback.
  • Partner campaigns: create separate aliases for each partner or channel.
  • Support links: share short links to documentation, onboarding pages, or help articles.

Recommended setup order

  1. Create or verify a Custom Domain in the Brand section if branded links are required.
  2. Create UTM Presets for common sources such as social, email, ads, print, partner, and event.
  3. Add Tracking Pixels only when privacy and consent requirements are handled.
  4. Create the Short URL and choose the correct domain, alias, UTM preset, and pixels.
  5. Click-test the public short URL in a private browser session.
  6. Share the link and monitor Analytics after traffic starts.

Important notes

  • Custom aliases should be short, readable, and unique.
  • Changing a destination affects future visitors, so test carefully after edits.
  • Use HTTPS domains for production campaigns.
  • Plan permissions may control the number of short links, bulk import, analytics, API access, custom domains, UTM presets, and tracking pixels.