Analytics

Short URL Analytics

Analytics helps users understand how short links perform after they are shared. It shows whether people are clicking the link, where traffic is coming from, which devices are used, and which campaign links are performing best.

What to review

• Total clicks: total traffic received by short links.
• Recent click activity: latest visitor events for troubleshooting and campaign monitoring.
• Top short links: links with the highest click volume.
• Referrers: websites or platforms that sent visitors to the short link.
• Locations: countries and cities where clicks come from when available.
• Devices: mobile, desktop, tablet, browser, operating system, and language breakdowns where available.
• Brand domains: compare performance by default domain or custom domain.
• UTM presets: compare source, medium, and campaign attribution.
• Tracking pixels: review pixel-linked campaign activity where supported.

How to interpret results

• High clicks but low conversion usually means the destination page needs improvement.
• High mobile traffic means the destination page should be tested on mobile first.
• Strong referrer performance can show which channel deserves more budget.
• Low clicks on a printed campaign may mean the short URL is hard to read or the CTA is weak.
• Different aliases for different partners make partner performance easier to compare.

Optimization tips

• Use clear aliases for important public campaigns.
• Apply UTM presets before sharing links.
• Compare Short URL clicks with QR scans and Bio page clicks for the full campaign picture.
• Pause or archive links that should no longer receive traffic.
• Use separate links for separate channels instead of reusing one link everywhere.

Analytics - Detailed Feature Guide

Feature Purpose

Measure short-link clicks, sources, devices, locations, domains, UTM presets, pixels, and campaign performance. This feature is part of the LinkQR workflow and should be documented as an operational tool, not just a menu item.

Main Capabilities

• Standardizes source, medium, campaign, term, and content labels.
• Helps compare print, social, email, event, partner, and paid campaigns.
• Reduces messy reporting caused by manually typed UTM values across QR campaigns, Bio links, and Short URLs.
• Best created before launching recurring marketing campaigns.

Typical Workflow

1. Open the Analytics page from the sidebar.
2. Review the existing records, settings, or campaign state.
3. Create or update the required item.
4. Validate important fields before saving.
5. Preview or test the public/user-facing result when applicable.
6. Use analytics, logs, or reports to confirm the feature is working as expected.

Admin Configuration Notes

• Confirm the feature is enabled in the correct plan.
• Check workspace ownership when users work inside a team.
• Review related limits such as credits, storage, QR count, scan count, or team members.
• Clear cache and test again after changing global settings.

Customer-Facing Benefits

• Reduces manual work and makes campaign setup faster.
• Keeps campaign assets organized and easier to maintain.
• Improves reliability by keeping important setup steps inside one workflow.
• Supports better reporting and troubleshooting after launch.

Troubleshooting Checklist

• If the feature is not visible, check plan permission and user role first.
• If saved data does not appear publicly, verify publish/status settings.
• If a public URL is involved, test the URL in a private browser session.
• If team workspaces are involved, confirm the item belongs to the correct owner workspace.
• If tracking or analytics is involved, confirm the visitor action uses the tracked dynamic URL.