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Link Bio Blocks Reference

Detailed explanation of every Link Bio block type.

Estimated reading: 2 minutes

Link Bio Blocks - Main Features Overview

Content Block Workflow

Blocks are the building units of a Link Bio page. Each block represents a specific visitor action: click a link, watch a video, submit a lead, download a file, view products, read FAQs, open a menu, or leave a review.

Available Blocks

Links

Create simple link buttons for websites, campaigns, forms, shops, social posts, booking pages, or product pages.

Best for: primary CTAs, quick navigation, campaign links.

Social

Add social profile links such as Instagram, YouTube, TikTok, Facebook, X, LinkedIn, Telegram, or custom social channels.

Contact

Display phone, email, address, messaging, map, or support actions in a structured block.

Header

Add section titles or short explanatory text to separate page content.

Video

Embed video content from supported video URLs. Useful for creators, product demos, courses, testimonials, and event introductions.

Embed

Embed external content when iframe-compatible. Use carefully and test mobile behavior.

Gallery

Show image cards for portfolios, restaurants, real estate listings, travel, services, products, or event highlights.

FAQ

Answer common visitor questions directly on the page. This can reduce support messages and improve conversion before purchase.

Product

Display products with name, note, price, image, and purchase link.

Lead Form

Capture visitor details such as email or phone number for follow-up.

File

Share downloadable assets such as PDFs, menus, brochures, catalogs, media kits, or guides.

Menu

Create restaurant, service, or product menu items with descriptions and prices.

Review Collector

Send visitors to Google, Trustpilot, or custom review destinations.

Block Item Fields

  • Label: visible item name.
  • Note: short supporting text.
  • URL: target link or action.
  • Icon: visual indicator for the item.
  • Image: optional item image.
  • Price: used by product and menu blocks.
  • Answer: used by FAQ blocks.
  • UTM Content: item-level tracking label.
  • A/B Variants: alternative labels, notes, or URLs for testing.

Practical Tips

  • Use fewer blocks with clearer intent.
  • Put revenue or lead actions above informational blocks.
  • Use FAQ and review blocks near the bottom.
  • Use A/B testing only for important CTAs.